Align360: Responsive Website Design and Development

GENERAL

Client:
Align360 Consulting

Project Type:
Responsive Website

Role:
UX Researcher, Product/Interaction Designer, Visual Designer, UI Designer, Branding & Content Strategist, and Developer

BUSINESS CHALLENGE

Align360 Consulting is a professional consulting company based in Chicago that is focused on process improvement and performance excellence.

They were a new business that needed a responsive website to showcase their services and experience.  

Because the company was recently formed, the branding, logo, color palette, content, and overall style also needed to be established.

PRODUCT SOLUTION

By working collaboratively with Align360, we established the overall brand strategy and visual elements for the business.  

Using that as the foundation, a responsive website was designed and developed which highlighted their services, experience, and clients.

The final product can be viewed at: Align360.

PROCESS & DELIVERABLES
Define

After researching the industry, competitors, and potential clients, a user persona was created and the requirements for the website were established.

Align360 Persona
Interaction Design

Medium fidelity wireframes were created using Balsamiq. The wireframes aided in defining the high level flow, as well as the layout for both written content and visual elements. 

Align360 Wireframe
Visual Design

Working in partnership with Align360, we defined the branding and other visual elements of the site. Since WordPress was being used to develop the site, much of the standard design decisions were already taken into account.

Align360 StyleTile