10 seconds

The amount of time a customer will take to judge your business solely based on your website or product design.

Disorganized, confusing, and wordy websites lose customers.  Without a user-friendly website or product, you’ll easily lose customers to your competitors.

As a designer, I craft websites and digital experiences your customers will love.  My streamlined process for designing websites and products means you can relax and focus on running your business.  


  • Startup & New Business Consulting
  • UX/UI Product Design
  • Web Design
  • Brand & Content Strategy
  • Print Design & Collateral





I start by asking a lot of questions. By discussing objectives, goals, target market, and current challenges, it allows me to better understand each client and their unique industry, users, and competitors.


I create personas, storyboards, and empathy maps to help define the end-user. Reviewing the product roadmap and requirements allows for scope control and clear expectations on final deliverables.


Process flows, sitemaps, and low-fidelity sketches are developed that visually show overall flow and core functionality. Detailed wireframes are created and visual elements like typography, color palette, and navigation are defined.

Branding & Content

I help clients define their branding by understanding their vision and ensuring it is cohesive throughout the product. Additionally, recognizing their style and tone, allows me to write custom content.

UI & Prototyping

It’s time to put it all together by developing high fidelity user interface (UI) prototypes based on the wireframes, branding, content, and visual elements from the previous phases.

Usability Testing

I conduct testing through online tools and/or facilitated in-person testing which helps me understand areas for improvement. Based on the testing results, I can refine the product.


Purvi Chheda

Hi! I'm Purvi Chheda and I'm a digital designer specializing in UX/UI design, web design, branding, and content strategy.

I also have 15+ years of management consulting experience working with Fortune 500 companies on systems integration, solution design, program management, business process improvement, and change management.

It's important to me to understand your goals, as well as your target market, industry trends, and current competitors. 

I love designing sleek and intuitive solutions that best represent your brand. Blending my business and analytical skills, with my passion for developing beautiful and simple solutions helps me create amazing user experiences.


Have a project? Let's connect - drop me a note!

Naperville, IL 60564